Madden already did well this season

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Did MUT Quit on Madden 20 to Keep Profit Aims Low for Mut 21 coins?

I am kinda baffled by the MUT group has proceeded since essentially the Color Smash promo. EA makes a whole lot of money from the Ultimate Team mode, and new content is what drives people to buy packs. I really don't know the exact financing, but it seems like there would be a strong Return On Investment (ROI) on paying a few people to constitute promos, create players and art assets, etc., versus what people might spend on packs. EA wants to earn money, so why not they do this? I see two possibilities there's no money. Not enough of a player population/potential pack-buyers to warrant spending any more on the folks who create the material. Move them to endeavors. EA could have a lot of data/analytics in the past to make this call.

Madden already did well this season, they are sandbagging their numbers so they do not put unreasonable expectations set up for next year. In business/sales, the numbers of last year form the baseline for next year's expectations. Control says,"You did a 500 mil in profit this past year? Great, you are aim is now 600 mil for next year." Management wishes to see growth sustained, every year. Management would almost be happier seeing 10% growth 2 years in a row, compared to visiting 25% growth in year 1 and then a 1 percent loss per year 2. Even though scenario 2 (a LOT of growth, followed by a small contraction) actually made more money. It's simpler to explain scenario 1 to investors.

I really think situation 2 here is very plausible. Madden management may have reach all their aims for Madden 20, maxed out their performance advantages. Maybe even COVID helped, with more people staying home, playing with the game, and buying packs instead of visiting pubs or whatever. With a great deal of people planning to fall $500 plus on new systems this season (and thus less money in the budget for Madden packs), and potentially folks not stuck at home with COVID, perhaps they are just attempting to keep investor expectations much more realistic for Madden 21.

MUT since 16 and I've been playing with and this is by far the oldest they have moved on. Basically skipped 2-3 promos. Additionally, using COVID affecting almost every aspect of everyday life, I am presuming to a level they were influenced by it too. Or this is the brand new model - 8 months of updates and work on the next year. Any way I don't think you need to buy Madden 21 coins worry about EA hitting their profit margin.

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